Implementing a digital marketing strategy means putting your marketing plan into action using the right tools, content, and channels to reach your target audience and achieve business goals. The four main components are: 1. Building Buyer Personas Buyer personas are fictional profiles of ideal customers based on their age, interests, behavior, needs, and problems….

Simple insights from marketing strategy and design practice. Let’s be honest, digital marketing and design is basically just organized chaos with a color palette. One minute you’re crafting the perfect brand identity, and the next you’re explaining to a client why their logo can’t be “bigger, but also smaller, and maybe add some pizzazz.” (What…